Michael Eisner, ex-CEO of Disney, once said, “A brand is a living entity – and it is enriched or undermined...
place dna
Case study: How Campbell River rebranded itself from the inside out
Successful destination branding stems from the identity of the people who make a place what it is. Over time, people...
Do your visitors still need a visitor centre? Use these 4 criteria to find out
If you started a new tourism destination from scratch, would you invest your limited resources in a brick-and-mortar...
Destination planning for the future: where to begin?
The challenges facing modern tourism often lie in attempting to appeal to everyone without having the capacity and...
Boutique destinations are making a massive impact
In 2015, the Skift travel magazine declared “The Rise of the Boutique Destination” as a trend to watch. This mirrors...
Don’t fear democracy: Learn from Vancouver’s logo woes
The City of Vancouver, Canada has been taking heat for its new wordmark design. An open letter signed by over one...
Go niche or your visitors will go home.
Many marketers’ intuitions urge them to go bigger, reach more people, get larger exposure and become more famous. This...
4 tips for building a fluid and dynamic media strategy
Not too long ago, marketers would typically set their annual media strategy in stone. They could research, plan and...
Top 10 countdown: 2016’s ultimate destination marketing reading list
2016 has been a year of collaboration like no other. Destinations around the world, including many of our readers and...
What is Place DNA®? Here’s your essential reading list
Destination marketers need to understand the different types of value that a place can offer. This understanding...
Redefining destination leadership for a bright future: Webinar highlights and recording
“By managing the destination experience, we manage the destination stories. By managing both, we manage the right...
3 essential elements of the place brand formula
How does the rest of the world see your destination? Shift perceptions in your favour by defining and communicating...
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
