Tourism Bay of Plenty

What can your destination do about tourism leakage?

Reduce tourism leakage with long-term strategic goals and new success metrics. When tourism revenue is funnelled to outside economies, the knock-on effects in your destination are widespread. Tourism leakage leads to problems like fewer job opportunities for...

Reimagine what tourism and travel can become: Phase 3 of 3

Reimagining tourism and travel requires destination marketing organizations (DMOs) to radically accept the world as it is, not as it was. The desire to return to the way things were is understandable but untenable for our planet and for the wellbeing of all people....

Tourism’s fight against climate change needs your leadership

Feeling a greater sense of urgency, people, places and tourism destinations respond to moral outrage and business risks caused by climate change. The world needs to reduce greenhouse gas (GHG) emissions as much as possible, as fast as possible. There are now less than...

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You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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