Tourism Sentiment Index

Destination Spotlight: Richmond, VA leans on sentiment data to validate tourism messaging

The storied past of Richmond, Virginia can stir the full range of emotions, and as the city’s history continues to be written, Richmond Region Tourism is using Tourism Sentiment Index to track the destination’s reputation and to make informed decisions about if and...

Destination Spotlight: City of Melbourne measures against competition using live sentiment analysis

Being a successful city destination requires vigilance. While Melbourne, Australia, is a popular place, competition is plentiful. That’s why the City uses Tourism Sentiment Index to get an ongoing view of its competitors and to zero in on its top tourism experiences....

Destination Spotlight: South Africa rallies around high-ranking places during recovery

South African Tourism is charting its way through the impacts of the pandemic, using Tourism Sentiment Index to measure and fuel progress. The country’s Tourism Sentiment Score® is its primary brand performance indicator and rallying point for the country to take...

3 actions to improve your DMO’s communication during COVID-19

Jul 24, 2020 | Best practices and tactics, Content marketing and campaigns

In an unstable time, redefine successful communication using strategies and tactics that urge safety and responsible...

10 U.S. tourism markets ranked by online word of mouth

Jul 2, 2019 | Destination marketing strategy, Research and analysis, Topic: Measuring success

Data shows that, among 10 major cities, the volume of online conversations about tourism has increased by an average...

Know your visitors, focus your budget

Jun 7, 2019 | Destination marketing strategy, Strategic planning

For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going...

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

Get must-read updates delivered weekly!

Sign up to have our must-read weekly digest of leading destination marketing trends and innovation delivered directly to your inbox.

Fields marked with an * are required.

Thank you! You will receive an email to confirm your subscription.

We value and respect your privacy. Click to read our privacy policy.