visit flanders

Tourism’s fight against climate change needs your leadership

Feeling a greater sense of urgency, people, places and tourism destinations respond to moral outrage and business risks caused by climate change. The world needs to reduce greenhouse gas (GHG) emissions as much as possible, as fast as possible. There are now less than...

5 DMO responses to the mass tourism crisis (and a running list)

If you missed it in March, we published our view on the serious risks of pursuing economic growth as the primary goal of tourism. In short, pursuing greater revenue through higher volumes of visitors is a potential path to being overwhelmed. We are not alone in...

Know your visitors, focus your budget

For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going to tell everyone how great my trip was,” is long and winding. “It’s very important to understand where your target audience is in the customer...

How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields

Apr 6, 2018 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion...

2 content marketing principles that transcend algorithms and boost word of mouth

Mar 2, 2018 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T...

Survive the Facebook algorithm and thrive with timeless destination marketing strategy

Feb 16, 2018 | Destination marketing strategy, Strategic planning, Topic: Always-on content

“... you can expect to see more from your friends, family and groups. As we roll this out, you'll see less public...

For Visit Flanders, long-term destination development is the definition of success

Aug 10, 2016

Is your destination equipped to create meaningful experiences? It’s time to take inspiration from Visit Flanders....

Learn why Destination Think Forum is a different kind of conference.

Aug 7, 2016

You've heard from us about Destination Think Forum, now we want to share with you a bit more about what makes this...

Destinations are shifting to digital-first marketing to improve word-of-mouth promotion

Jun 16, 2016

The destination marketing world is changing as consumers use technology to share their experiences online through word...

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