OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
Whether through a robust marketing strategy, an all-inclusive place brand, an award-winning piece of creative or just a really smart execution, Destination Think’s global network of offices is united by one purpose, to help ensure the tourism industry’s actions lead to a better future for everyone. This idea has motivated us for over a decade and has never been more relevant in today’s complex reality.
COVID-19
A WORLD OF FORESIGHT
Since the onset of COVID-19, our team has been working around the clock to help places all over the world with mitigation and recovery strategies, scenario planning, agile creative platforms and always-on communications. Our global roster of clients continues to allow us to respond with unparalleled foresight into behavioral patterns, effective tactics and creative solutions. The majority of our COVID-19 recovery work is rolling out now, but please contact us if you want to chat or visit our industry support initiative, which is full of the tools and support you need to get started.
STRATEGY :: COPENHAGEN
THE BEGINNING OF LOCALHOOD
The world-famous four-year plan saw residents and travellers co-create the tourism destination and shape its development to make Copenhagen a better place to live for all.
BRAND :: THE WHITSUNDAYS
ENOUGH HEART TO GO AROUND
A customizable brand platform that created a signature heart for all of the Whitsundays to make their own. Starting from the heart of the Great Barrier Reef extending to the wonders of the often forgotten regions.
CREATIVE :: VICTORIA BC
RE-SETTING THE PACE
An innovative, hyper contextual campaign platform transformed a negative local sentiment into a cultural superpower. A remedy to the harried pace that shaped the lives of travellers in our target market.

You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

5 inspiring stories from destinations making a difference
Our team is always looking for bright lights in the destination marketing industry - the stories that keep us...
Destination Think collaborates with Caribbean Coalition for Tourism on a Caribbean-wide awareness campaign
Our team is excited to collaborate with new partners across the Caribbean. This summer, we are proud to work with the...
Finally, sentiment analysis lets DMOs measure word of mouth on an undreamed-of scale
A destination’s brand is made of two things: the experiences a place offers and the stories people tell about them....
What tourism businesses need to know about destination branding
Michael Eisner, ex-CEO of Disney, once said, “A brand is a living entity – and it is enriched or undermined...
The E.U.’s new data protection law hits May 25
A new set of requirements for data protection and privacy are fully enforced starting May 25. No matter where your...
Case study: How Campbell River rebranded itself from the inside out
Successful destination branding stems from the identity of the people who make a place what it is. Over time, people...
8 retro tourism brochures reveal 7 lessons and new roles for destination marketing
For decades, destination marketing organizations (DMOs) were among the few essential sources of vital, up-to-date...
How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields
Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion...
Do your visitors still need a visitor centre? Use these 4 criteria to find out
If you started a new tourism destination from scratch, would you invest your limited resources in a brick-and-mortar...