Destination Think collaborates with Caribbean Coalition for Tourism on a Caribbean-wide awareness campaign

Kelly Cubbon

7 June 2018

Our team is excited to collaborate with new partners across the Caribbean. This summer, we are proud to work with the Caribbean Tourism Organization (CTO) and the Caribbean Hotel & Tourism Association (CHTA), together known as the Caribbean Coalition for Tourism, on an awareness campaign to spread the message that the Caribbean is open for business and welcoming visitors back to the region following the 2017 hurricanes.

This project is the first regional marketing campaign in the Caribbean in over a decade. It involves significant collaboration between the CTO, CHTA, several destination marketing organizations (DMOs), and private partners that are working together to promote the Caribbean.

The campaign has several aims. In the short term, the focus is on building and protecting the Caribbean brand. This means countering generalizations in the media and ensuring the world knows that tourism experiences available in most of the region were unaffected by the 2017 storms. This project also highlights the resilience of the Caribbean people and supports proactive measures to build long-term awareness of the most exciting aspects of Caribbean tourism.

Destination Think’s agency will collaborate with the CTO, the CHTA, and campaign partners to develop and execute the campaign.

Destination Think CEO Rodney Payne

Destination Think CEO Rodney Payne, speaking about the Caribbean project.


“Our team at Think is delighted to be able to contribute to such an important piece of work for the Caribbean and to apply our creative expertise in a campaign across North America, U.K., and Europe,” said Destination Think CEO Rodney Payne. “We look forward to seeing the positive impact this will have on the Caribbean’s local economies and communities.”

The creative campaign is expected to launch in summer 2018.


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