by Think Staff | 12 Feb 2020
LET’S GO BEYOND BORDERS The Challenge Without a unified strategy, Destination Europe risked losing long-haul market share to its competitors. The Insight A modern, thematic approach to marketing allows Europe to attract and retain visitors by helping them fulfil...
by Think Staff | 30 Nov 2019
LET’S BLOW UP WINTER The Challenge Visitation to Bermuda is lower in the winter season. Bermuda Tourism Authority (BTA) sought to change that. The Insight Since most visitation happens in the warmest months, not many people know that Bermuda’s ocean breezes,...
by Think Staff | 30 Nov 2019
LET’SBE REALLYREAL The Challenge Campbell River sought to differentiate itself among more established Vancouver Island destinations and to place residents and stakeholders at the centre of tourism planning. The Insight Campbell River is a city of genuine people...
by Think Staff | 30 Nov 2019
LET’S EMBRACE THE HATERS The Challenge Many misconceptions about Saskatchewan have dramatically affected leisure visitation. The Insight Saskatchewan is arguably the most polarising tourism destination in Canada. Those who know it either love it or hate it with...
by Think Staff | 30 Nov 2019
LET’S GROW A HEART The Challenge The Great Barrier Reef was top-of-mind among potential visitors to the Whitsundays, but unfortunately, the rest of the diverse region was forgotten. The Insight There is something special and genuine about the Whitsundays region....
