The success of your destination hinges on the way people feel about travelling there. Visitor sentiment directly...
6 ways destinations are harnessing the power of visitor sentiment data
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Katie Shriner
Meet Shawna Lang: DMO veteran focused on community engagement
"I am forever impressed and amazed at how resilient the tourism industry has been." Peaks and valleys are part of the...
Why do destination marketers need passionography?
Coined by our Chief Strategist, William Bakker, passionography is the study of people who share an interest in a...
Will your destination’s legacy travel markets evaporate?
COVID-19-related regulations are probably causing your destination's travel markets to change. But are your newest...
These 5 DMOs are on track with COVID-19 communications
If your organization is like most destination marketing organizations (DMOs) today, COVID-19 continues to wreak havoc...
What can your destination do about tourism leakage?
Reduce tourism leakage with long-term strategic goals and new success metrics. When tourism revenue is funnelled...
Reimagining travel means preventing tourism leakage
How much tourism revenue stays in your community? Tourism, at its best, can make an immensely positive impact on your...
How one restaurant adapted to COVID-19 and won 1000s of new supporters
Three ways to adapt your business and meet people’s needs No matter their size, style or reputation, restaurants...
Restart your destination’s tourism industry: Phase 2 of 3
Your destination will pass through three, somewhat overlapping, phases during the COVID-19 crisis. The first is the...
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
