by Katie Shriner | 21 Aug 2019
If its projected image doesn’t match its Place DNA®, your tourism destination risks a fierce backlash from residents. Your destination’s image is formed by thousands, if not millions, of stories people tell. In Byron Bay, Australia, those stories are getting out of...
by Katie Shriner | 24 Nov 2017
Step out of your destination marketing shoes and into those of a traveller. Have you ever paused to think about how difficult it is to choose where to visit next? With so many beautiful destination photos and videos filling our feeds everyday, narrowing down the list...
by Katie Shriner | 20 Apr 2017
Now, more than ever, there is a destination and a vacation to suit every kind of traveller. Your dream holiday is likely to be different than that of the person next to you. You’re unique, after all. This idea continues to drive the diversification of travel...
by Katie Shriner | 28 Mar 2017
Facebook is an increasingly popular tool for travel recommendations, and the recent launch of its City Guides service is a natural next step. The new feature gathers travel-related content from across the social network and organizes custom recommendations in one...
by Katie Shriner | 14 Mar 2017
Destination marketing organizations (DMOs) everywhere are seeking new ways to provide value to visitors while helping them share their experiences. From producing engaging content, to social listening and enabling Wi-Fi, the tactics destinations use to encourage...
