Is it time to update or rebuild your destination brand? This work is not for the faint of heart. A place branding...
Brand and identity
Place brands that lack substance are doomed to disappoint
Like many industries, place marketing has weathered some notorious brand disasters. This 2010 brand video for Downtown...
Why 70% of destinations said involving stakeholders is a major branding challenge
We asked our readers to tell us their destination’s biggest branding challenge. (The poll has since closed.) About 70%...
Don’t build your destination’s brand through advertising
Andrew Hardeman of the media and marketing site Mumbrella advises that marketers "need to focus more on improving the...
A logo is not a brand
Think about your favourite or most unforgettable logos. Whether it’s the Nike swoosh or “I Love NY”, we know logos are...
Gold Coast Tourism rebrands by unearthing its Place DNA®
In an extremely competitive and ever-changing travel industry, destination marketers know the importance of developing...
Letting go of brand control: Why the Swedish Tourist Association empowers residents to speak for themselves
Destinations are beginning to realize that there can be no destination branding without residents and that improved...
For Cape Breton Island, becoming a “true tourism destination” means forming strategic partnerships
Destination Cape Breton Association (DCBA) may look back on 2016 as a banner year. Visitation is increasing, new...
The tourism “Trump Bump”: How a Canadian destination acted fast on a controversial opportunity
What do you do when the international spotlight suddenly shines on your destination? Carpe diem - seize the day, as...
Customer service wins: How Alaska Airlines chased an eclipse
There’s a community for almost everything, including eclipse chasers. And members of niche communities love to travel...
Use Place DNA® to define your destination’s core identity
Place DNA® is at the core of the three layers of place branding that help destination marketers understand how...
How Destination Cleveland reimagined community and collaboration
Battling negative perceptions - among visitors and locals alike - has never been easy for any destination. And when...
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
