Destination Think begins brand project close to home with Tourism Victoria

David Archer

22 January 2018

We are excited to announce that Destination Think will begin working with Tourism Victoria on the DMO’s Brand Evolution project in early 2018.

Tourism Victoria is the destination marketing organization (DMO) that represents Victoria, British Columbia and the Greater Victoria region, a vibrant Canadian tourism destination located on Vancouver Island. It attracts domestic and international visitors with the area’s rich history, mild coastal climate, and increasingly sophisticated and varied tourism experiences.

Tourism Victoria also has a special place in Destination Think’s history. In 2010, we built our first-ever social media strategy with the DMO, located just 90 km away from our Vancouver headquarters. This significant brand project represents years of experience coming full circle for Destination Think, in our backyard.

“Our company has matured and grown in a big way since our early days in B.C., and we’re very excited to work with our friends at Tourism Victoria again,” says CEO Rodney Payne.

“Today, we’re bringing incredible destination marketing skills, innovations and international expertise to this project. We look forward to working with the Greater Victoria tourism industry to develop the brand in collaboration.”

Tourism Victoria Chief Marketing and Distribution Officer Paul Hawes also looks forward to the new partnership.

“Destination Think has significant global experience helping destinations build their brand promise, and deliver alignment with industry and stakeholders. Our partnership will produce a brand that attracts travellers to our region, and builds an understanding of our destination and its unique place in the world that gives us our distinct competitive advantage.”

“I look forward to taking the Greater Victoria brand to new heights,” says Paul Nursey, President and CEO of Tourism Victoria. “I am pleased with our mix of global tourism leadership and strong local capacity. We look forward to the work in the coming months to refresh Tourism Victoria’s tourism brand and corporate identity.”

Featured image: The B.C. Parliament buildings are seen through a garden of tulips. Image credit: Tourism Victoria


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