“It’s important to recognize our place in the world. I don’t believe that we’re managers or even stewards of the world...
Destination marketing strategy
Meet strategist Rebecca Godfrey: Striving toward better destination management and a more inclusive tourism industry
“We’ll all be better off if we think about the business case of making tourism more inclusive.” Rebecca Godfrey is...
Sharing gratitude for tourism’s positive impact and hope for the year ahead
"There remains enormous potential within the travel industry and the act of travel itself to build a more just,...
The one magic question every destination marketer must ask
Have a look at your calendar. Your time is likely filled with meetings, projects, and the great world of unknowns:...
Destination marketers need to learn from the past to shape a healthier tourism future
2016 may be a year of reckoning for the tourism industry. In her recent article, “Are the eggs of the tourism goose...
The end-to-end customer experience for destinations
Destination marketing leaders have identified the major challenges they face in 2016, and the need for cohesive...
How should destinations respond to Airbnb and the sharing economy?
As more people participate in the new sharing economy, companies like Airbnb, Inc., VRBO and Wimdu are disrupting the...
Visit Victoria’s UK foreign office leads innovation in working with trade partners
As destination marketing organizations (DMOs), their international offices and their trade partners work together to...
8 roadblocks that stop destination marketers from keeping pace with travellers
With the widespread emergence of digital technology, consumer engagement is important and valuable. The private sector...
Destinations are shifting to digital-first marketing to improve word-of-mouth promotion
The destination marketing world is changing as consumers use technology to share their experiences online through word...
How Visit Greenland makes sustainable tourism a priority
Greenland’s spectacular, rugged and remote northern landscape offers visitors unparalleled wilderness and unique...
Brian Solis guest post – Innovation is a gift worth getting: Competing for the future starts with letting go of the past
As one of the world’s most sought-after digital thinkers, Brian Solis studies disruptive technology and its impact on...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
