“The world is looking for leadership, and that’s coming from Queenstown Lakes.” Our team has some exciting news to...
Destination marketing strategy
Destination Spotlight: Surrey, BC tracks rising tourism sentiment during campaigns
Surrey, BC is Canada’s 12th most loved destination, according to 2021 tourism sentiment data. The city’s reputation is...
Destination Spotlight: Richmond, VA leans on sentiment data to validate tourism messaging
The storied past of Richmond, Virginia can stir the full range of emotions, and as the city’s history continues to be...
Two ways CEOs can build an agile destination marketing organization
For destinations facing an upended landscape and changing visitor behaviours, it’s natural to fear being left behind....
The one magic question every destination marketer must ask
Have a look at your calendar. Your time is likely filled with meetings, projects, and the great world of unknowns:...
Destination marketers need to learn from the past to shape a healthier tourism future
2016 may be a year of reckoning for the tourism industry. In her recent article, “Are the eggs of the tourism goose...
The end-to-end customer experience for destinations
Destination marketing leaders have identified the major challenges they face in 2016, and the need for cohesive...
How should destinations respond to Airbnb and the sharing economy?
As more people participate in the new sharing economy, companies like Airbnb, Inc., VRBO and Wimdu are disrupting the...
Visit Victoria’s UK foreign office leads innovation in working with trade partners
As destination marketing organizations (DMOs), their international offices and their trade partners work together to...
8 roadblocks that stop destination marketers from keeping pace with travellers
With the widespread emergence of digital technology, consumer engagement is important and valuable. The private sector...
Destinations are shifting to digital-first marketing to improve word-of-mouth promotion
The destination marketing world is changing as consumers use technology to share their experiences online through word...
How Visit Greenland makes sustainable tourism a priority
Greenland’s spectacular, rugged and remote northern landscape offers visitors unparalleled wilderness and unique...
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
