Destination marketing strategy

First-of-its-kind DMO partnership with Strava draws running community to Jersey

The best way to connect with passionate communities is to meet them where they already gather. Visit Jersey has taken a bold first step toward niche marketing through a partnership with Strava, the social network for athletes. If you have a friend who won’t stop...

5 DMO responses to the mass tourism crisis (and a running list)

If you missed it in March, we published our view on the serious risks of pursuing economic growth as the primary goal of tourism. In short, pursuing greater revenue through higher volumes of visitors is a potential path to being overwhelmed. We are not alone in...

10 U.S. tourism markets ranked by online word of mouth

Data shows that, among 10 major cities, the volume of online conversations about tourism has increased by an average of 40%. This past year, our team working on Tourism Sentiment Index (TSI) has crunched enormous amounts of data – more than a billion online...

Know your visitors, focus your budget

Jun 7, 2019 | Destination marketing strategy, Strategic planning

For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going...

5 ways your DMO can re-energize stakeholders with Tourism Sentiment Index

May 6, 2019 | Destination marketing strategy, Research and analysis, Topic: Measuring success

Many destination marketers are using Tourism Sentiment Index (TSI) to find out what people are saying about their...

How Tourism Bay of Plenty turns The Love of Tourism into action

Apr 18, 2019 | Destination marketing strategy, DMO leadership, Topic: Sustainable tourism

“The only way forward is to fundamentally change,” says CEO Kristin Dunne, describing Tourism Bay of Plenty’s...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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