We are pleased to welcome seasoned tourism executive Kirsten Soder to Destination Think’s talented team of destination marketing strategists. She will step into a new role as Executive Manager of Destination Marketing for Tourism Campbell River & Region.

Kirsten Soder

Kirsten Soder, incoming Executive Manager of Destination Marketing for Tourism Campbell River & Region

This new position falls under Destination Think’s portfolio of tourism management in Campbell River, British Columbia, Canada, which includes tourism promotion, visitor servicing, experience development, and the implementation of a 5-year strategy launched in 2016. Kirsten will join the Think roster on August 1, 2017.

Kirsten brings ideal tourism experience from a career marked by innovation and change management. She has served as Executive Director at Tourism Tofino since 2011, where she led the restructuring of the organization as a non-profit society. In 2016, Tourism Tofino won Tourism Vancouver Island’s 2016 Multimedia Marketing Award and Destination British Columbia’s 2017 BC Tourism Industry Innovation Award for the “Share Vancouver Island” campaign. Kirsten played a vital role in the development of Tourism Tofino’s 5-year Strategic Plan in 2017.

Kirsten also participated in Destination Think Forum 2016, an exclusive gathering of destination marketing leaders held in New York City. At Forum, executives representing destinations across five continents collaborated to address their greatest challenges together.

“Kirsten shares our destination marketing philosophy and is the perfect addition to our team,” said William Bakker, Senior Strategist and Partner at Destination Think. “Her achievements really speak for themselves, and we’re excited to bring her knowledge and experience to Campbell River.”

As her role begins, Kirsten will be able to draw from a wealth of international expertise by collaborating with Think’s strategists and our wider network of destination marketing specialists. We look forward to working with Kirsten in Campbell River as we continue to forge a strong and vibrant future for tourism alongside the local community.

Please join us in welcoming Kirsten to the team by leaving a comment below.


  1. Derik Pallan

    Welcome to Campbell River
    We look forward to greeting you when you arrive .
    We are the Coast Marina , Dockside Fish and Chips , CR Waterfront Gallery .
    Looking eagerly to work with you.

    Derik Pallan

  2. Bill Collette

    Well, whoever is your hiring agent just negotiated a well deserved salary increase. She or he just hired one of the most capable people I’ve ever met. Simple as that. You hired a winner; you’re on the map. Well done!

  3. Sarah Nicholson

    Very excited to see the opportunities being unveiled for the tourism stakeholders in Campbell River and the greater region. Looking forward to working with you again Kirsten.


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