bermuda tourism authority

Know your visitors, focus your budget

For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going to tell everyone how great my trip was,” is long and winding. “It’s very important to understand where your target audience is in the customer...

90% engagement? Passionate kiteboarders show what’s truly possible in winter Bermuda campaign

There are nice vacations, and then there are life-altering trips that you can’t resist because they activate your greatest passions. This story is about the latter. This is also a story about marketing dollars well spent. In 2018, a group of destination marketers and...

Sparking genuine word-of-mouth promotion is always a best practice

“If you talked to people the way advertising talked to people, they’d punch you in the face.” - Hugh MacLeod Hugh’s warning is not only good for your health, it’s relevant for any destination that talks to visitors online using platforms like Facebook. Use social...

2 content marketing principles that transcend algorithms and boost word of mouth

Mar 2, 2018 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T...

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

Get must-read updates delivered weekly!

Sign up to have our must-read weekly digest of leading destination marketing trends and innovation delivered directly to your inbox.

Fields marked with an * are required.

Thank you! You will receive an email to confirm your subscription.

We value and respect your privacy. Click to read our privacy policy.