content marketing

How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields

Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion goes beyond a destination’s bucket list experience; the destination’s very identity (as described by its Place DNA®) can become deeply meaningful....

2 content marketing principles that transcend algorithms and boost word of mouth

BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T will pay higher ad rates to gain reach. In response, big brands are developing a 27th letter to beat the new algorithm. Full story at 11. Not really....

Earned vs. paid media: Should DMOs pay to promote third-party content?

Imagine it’s Wednesday afternoon, and you’re at the office. The New York Times has just published an article featuring one of the newest and most popular restaurants in your destination. The story makes the restaurant look good, it makes the chef look good, and it...

Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure

Mar 24, 2017 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and...

Enter the Content Cave to help your stories connect

Feb 24, 2017 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

Content marketing is as old as storytelling; in other words, it’s ancient. Storytelling mediums have evolved from cave...

Win your destination’s content marketing battle: Webinar recording and highlights

Feb 7, 2017 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

“Content marketing isn’t convincing people that they need what you have. Content marketing is informing the right...

Incremental gains: If your content manager isn’t making them, your destination is losing.

May 10, 2016

Did you know that the Tour de France was created over 100 years ago as a piece of content marketing? Short on stories...

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