Destination British Columbia

How Destination Campbell River leads tourism stakeholders through crisis

“The DMO’s role is to keep the industry connected.”Kirsten Soder, Executive Director at Destination Campbell River  Destination Campbell River is the destination marketing organization (DMO) for a small city located on Vancouver Island in British Columbia. Like...

COVID-19 pandemic needs rational leadership from tourism destinations

Yes, this is a temporary time of crisis for global tourism. It is also time for your DMO to provide the calm, measured leadership that your visitors, locals and tourism industry need. Many destination marketing organizations (DMOs) see their primary mandate as...

Why you can’t depend on viral stories to achieve your DMO’s goals

500,000 people saw this viral dolphin story on Facebook, but did it help the DMOs? Let’s be honest. Some days, we marketers look to the sky for that perfect lightning strike of media attention that gets everyone talking about the place we love - the kind of sizzling...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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