Destination British Columbia

These 5 content marketing trends are influencing your destination’s future visitors

Influencers, brand partnerships, social commerce, and algorithms bring new perks and perils to your destination’s content marketing. Online culture keeps evolving, bringing new opportunities for destination marketers like you. And we at Destination Think are here to...

How your destination can promote safety during a tourism restart

“Promoting safe travel is so important because no one wants the tourism industry to be responsible for a second wave of infection and illness.” – William Bakker, Chief Strategist at Destination Think  As your destination progresses towards a tourism restart,...

How Destination Campbell River leads tourism stakeholders through crisis

“The DMO’s role is to keep the industry connected.”Kirsten Soder, Executive Director at Destination Campbell River  Destination Campbell River is the destination marketing organization (DMO) for a small city located on Vancouver Island in British Columbia. Like...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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