“The DMO’s role is to keep the industry connected.”Kirsten Soder, Executive Director at Destination Campbell...
destination campbell river
DMO communication in uncertain times: Responses to COVID-19
Is your destination’s communication strategy suitable for the COVID-19 crisis? Marketing a destination has never...
Know your visitors, focus your budget
For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going...
Perpetual advocacy: See how Campbell River guides visitors through 6 stages of the customer journey
As you read this, people are boarding planes, trains, or taxicabs to visit your destination. Why are they travelling?...
Why you can’t depend on viral stories to achieve your DMO’s goals
500,000 people saw this viral dolphin story on Facebook, but did it help the DMOs? Let’s be honest. Some days, we...
The ultimate place brand reading list for destination marketers
No matter the scope of your destination branding project or your specific role, there’s a treasure trove of brand...
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
