rodney payne

Virtual Forum day 1 recap: Strategic planning for your destination through COVID-19 crisis

“This is your chance to stand up and make a difference, to be that leader in your industry, to support them through crisis.” - William Bakker, Chief Strategist at Destination Think Destination Think Virtual Forum began today with a presentation on strategic planning...

Solidarity through this defining time: A letter from our CEO

Our hearts go out to you amid the devastation caused by the COVID-19 pandemic. It cannot be overstated how difficult this time is for the global community, for the industry that is grinding to a halt, for our clients, for our company, and for each of us as...

A brief history of your DMO’s role

Destination marketing is undergoing a revolutionary change. For many, mass advertising fades in relevance as word-of-mouth promotion moves front-and-centre and DMOs begin to manage experiences. Your visitors and residents influence people who trust them by sharing...

Social media-fueled overcrowding and your DMO’s responsibility

Jul 9, 2018 | Topic: Sustainable tourism, Visitor experience

Can your destination’s social media channels damage the environment? It might sound extreme, but some fear that...

Essential reading list: Word of mouth and the future of destination marketing

Jul 13, 2016 | Destination marketing strategy, Strategic planning

Are your destination’s visitors its best marketers? During his talk and panel discussion at the 2015 Tourism Industry...

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

Get must-read updates delivered weekly!

Sign up to have our must-read weekly digest of leading destination marketing trends and innovation delivered directly to your inbox.

Fields marked with an * are required.

Thank you! You will receive an email to confirm your subscription.

We value and respect your privacy. Click to read our privacy policy.