william bakker

COVID-19 Q+A: How can my DMO engage stakeholders during a constant crisis?

One of your most critical jobs as a destination marketer is to collaborate with your stakeholders. Many destinations are in some form of lockdown, and the economic and humanitarian ramifications of the COVID-19 crisis are still unfolding, which led one Virtual Forum...

4 takeaways for your DMO’s strategic planning during COVID-19

In this moment of COVID-19 crisis, is your DMO’s strategic planning on hold? Temporarily pausing your DMO’s strategic planning to take care of urgent needs is understandable. In many places, tourism businesses are closing, travel has ceased, and DMO funding is...

Virtual Forum day 1 recap: Strategic planning for your destination through COVID-19 crisis

“This is your chance to stand up and make a difference, to be that leader in your industry, to support them through crisis.” - William Bakker, Chief Strategist at Destination Think Destination Think Virtual Forum began today with a presentation on strategic planning...

DMO trend guide: Why Facebook groups and passionate communities make niche marketing mandatory

Sep 26, 2019 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content, White papers

Try this simple thought experiment. If you could only choose one, would you rather have: a) 1,000,000 followers...

Know your visitors, focus your budget

Jun 7, 2019 | Destination marketing strategy, Strategic planning

For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going...

The Love of Tourism: Bay of Plenty plans a future of flourishing

Apr 3, 2019 | Destination marketing strategy, Strategic planning, Topic: Sustainable tourism

“Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of...

Why a vibrant future for destination marketing means innovating together

Aug 31, 2016

Amid all the changes and disruption to tourism caused by technology, who’s keeping track of the bigger picture?...

Learn why Destination Think Forum is a different kind of conference.

Aug 7, 2016

You've heard from us about Destination Think Forum, now we want to share with you a bit more about what makes this...

Destinations are shifting to digital-first marketing to improve word-of-mouth promotion

Jun 16, 2016

The destination marketing world is changing as consumers use technology to share their experiences online through word...

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