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OUR PURPOSE

TOURISM MUST LEAD TO A BETTER FUTURE

Whether through a robust marketing strategy, an all-inclusive place brand, an award-winning piece of creative or just a really smart execution, Destination Think’s global network of offices is united by one purpose, to help ensure the tourism industry’s actions lead to a better future for everyone. This idea has motivated us for over a decade and has never been more relevant in today’s complex reality.

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COVID-19

A WORLD OF FORESIGHT

Since the onset of COVID-19, our team has been working around the clock to help places all over the world with mitigation and recovery strategies, scenario planning, agile creative platforms and always-on communications. Our global roster of clients continues to allow us to respond with unparalleled foresight into behavioral patterns, effective tactics and creative solutions. The majority of our COVID-19 recovery work is rolling out now, but please contact us if you want to chat or visit our industry support initiative, which is full of the tools and support you need to get started.

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STRATEGY :: COPENHAGEN

THE BEGINNING OF LOCALHOOD

The world-famous four-year plan saw residents and travellers co-create the tourism destination and shape its development to make Copenhagen a better place to live for all.

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BRAND :: THE WHITSUNDAYS

ENOUGH HEART TO GO AROUND

A customizable brand platform that created a signature heart for all of the Whitsundays to make their own. Starting from the heart of the Great Barrier Reef extending to the wonders of the often forgotten regions.

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CREATIVE :: VICTORIA BC

RE-SETTING THE PACE

An innovative, hyper contextual campaign platform transformed a negative local sentiment into a cultural superpower. A remedy to the harried pace that shaped the lives of travellers in our target market.

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CREATIVE NICHE :: BERMUDA

LEVELLING UP THE PLAYING FIELD

A niche campaign platform that not only made Bermuda famous for winter, it also took steps to remedy the under-representation and negative portrayal of professional female kitesurfers.

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GOLD FOR AUCKLAND

Tāmaki Makaurau Auckland won the 2020 Place Brand of the Year award following Destination Think’s collaboration with Auckland Unlimited.

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THINK + TUPELO

After a competitive pitch, Destination Think has been appointed by Tupelo Mississippi CVB (the birthplace of Elvis) to be its creative agency of record. Welcome to the band, Tupelo.

THINK + BC

Destination BC has appointed Destination Think to continue their relationship and conduct Place DNA® research across the province to strengthen the BC brand and support their “Invest in Iconics” strategy.

THINK + HEALDSBURG

Healdsburg, California’s finest wine city has appointed Destination Think to develop its recovery campaign platform. Cheers to that.

THINK + COLORADO

After completing Colorado’s state-wide regional branding project, Destination Think has been re-appointed to develop and creatively execute its niche tourism initiative for the newly founded regions.

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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