OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
Whether through a robust marketing strategy, an all-inclusive place brand, an award-winning piece of creative or just a really smart execution, Destination Think’s global network of offices is united by one purpose, to help ensure the tourism industry’s actions lead to a better future for everyone. This idea has motivated us for over a decade and has never been more relevant in today’s complex reality.
COVID-19
A WORLD OF FORESIGHT
Since the onset of COVID-19, our team has been working around the clock to help places all over the world with mitigation and recovery strategies, scenario planning, agile creative platforms and always-on communications. Our global roster of clients continues to allow us to respond with unparalleled foresight into behavioral patterns, effective tactics and creative solutions. The majority of our COVID-19 recovery work is rolling out now, but please contact us if you want to chat or visit our industry support initiative, which is full of the tools and support you need to get started.
STRATEGY :: COPENHAGEN
THE BEGINNING OF LOCALHOOD
The world-famous four-year plan saw residents and travellers co-create the tourism destination and shape its development to make Copenhagen a better place to live for all.
BRAND :: THE WHITSUNDAYS
ENOUGH HEART TO GO AROUND
A customizable brand platform that created a signature heart for all of the Whitsundays to make their own. Starting from the heart of the Great Barrier Reef extending to the wonders of the often forgotten regions.
CREATIVE :: VICTORIA BC
RE-SETTING THE PACE
An innovative, hyper contextual campaign platform transformed a negative local sentiment into a cultural superpower. A remedy to the harried pace that shaped the lives of travellers in our target market.

You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

Destination Think is poised to lead destination marketing in Campbell River with long-term strategic plan
Destination Think is pleased to announce a partnership with the City of Campbell River in British Columbia, Canada....
Will Facebook City Guides make trip planning easier?
Facebook is an increasingly popular tool for travel recommendations, and the recent launch of its City Guides service...
Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure
In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and...
Airbnb adds Experiences to its sharing economy platform
In Q4 2016, Airbnb took a giant leap into new tourism territory by announcing Experiences, a new platform that turns...
Why loyalty management leads to growth
Imagine that for every one hundred arrivals to your destination, one hundred and ten returned next year. Ideally, how...
If your visitors disappeared, would your residents miss them?
A destination’s perceived success is often tied to visitation. An increase in visitation can help destination leaders...
How do your residents feel about tourism? Visit Flanders studies local perceptions of carrying capacity
Visit Flanders is taking resident opinions about tourism seriously. The Belgian destination management organization...
India’s free SIM cards: a win-win for destinations and visitors
Destination marketing organizations (DMOs) everywhere are seeking new ways to provide value to visitors while helping...
Beware bad KPIs: Your DMO may not be reaching its full potential
It’s time to get specific about success. Destination marketing organizations (DMOs) need to focus all of their efforts...