Tourism for a better future
OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
In this time of increasing uncertainty, the travel industry’s role and its impact on communities are under scrutiny. To succeed, tourism must contribute to a healthy environment, society, and economy, while minimizing its harms. Thankfully, sustainable solutions already exist. We believe the travel industry is poised to help them spread.
OUR EXPERTISE
WE EMPOWER DESTINATIONS TO LEAD
Effective leadership requires support. For more than 15 years, we’ve brought strategic planning and cutting-edge communication to hundreds of destination organizations. Today, we operate as a membership organization that enables members to learn from one another and accelerate the adoption of sustainable solutions to environmental, social, and economic challenges.
OUR WAY FORWARD
THE COLLECTIVE IS CHANGING TOURISM FOR GOOD
Our greatest challenges can only be solved together. The Destination Think Collective is a global alliance of leading destinations. We’re supporting one another on the journey toward a sustainable future and creating a path for others to follow.
WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.
Season premiere: Creating an environment for Aspen to thrive
“If you look at an Aspen tree, we're sort of the trunk and underneath is the root system. And we all have to be...
The future of travel is in Queenstown Lakes
“I'm seeing a rise in community groups trying to gather to deal with systematic challenges.” – Trent Yeo, Executive...
What does Wānaka want for Wānaka?
“It’s not my vision for Wānaka that’s important, it’s ‘What does Wānaka want for Wānaka?’”– Tim Barke, CEO at Lake...
Why the travel industry has to lead decarbonization
"If tourism can move to carbon zero, it actually influences everything in this district." The seeds of change are...
Travel Beyond podcast: Everyone’s having a climate epiphany
“[The goal to decarbonize] comes from the values in the community that have shifted significantly, in particular over...
What makes carbon zero by 2030 possible?
“I see tourism here, today, between now and 2030, as a massive connector.”– Michelle Morss, General Manager, Strategy...
Travel Beyond Podcast: 2,818 Days to Decarbonize Queenstown Lakes
“There’s no way we can have a regenerative tourism industry without decarbonization.” – Ann Lockhart, Steering...
From the podcast: These tourism destinations are serious about affordable housing
Here’s how the resort communities of Aspen, CO and Whistler, BC provide secure, affordable housing. A lack of...
Carbon zero by 2030: How Queenstown Lakes is leading the race to decarbonize tourism
It’s a commitment backed by action and the political will to make it happen. Two regional tourism organizations...