Jing Ge is a postdoctoral research fellow in the Anthropology Department and Co-Chair of the Tourism Studies Working...
Best practices and tactics
Engagement benchmarks: How does your destination compare?
You’ve just received your DMO’s quarterly marketing report. Flipping through the deck, you see that your social media...
Sparking genuine word-of-mouth promotion is always a best practice
“If you talked to people the way advertising talked to people, they’d punch you in the face.” - Hugh MacLeod Hugh’s...
Tennessee ads use mass customization to target visitors based on interests
What do marketers mean when they talk about mass customization and why does it matter? What could you do differently...
Your content manager is your DMO’s most important hire
Content managers or community managers (CMs) have an enormous effect on the success of your marketing efforts....
Incremental gains: If your content manager isn’t making them, your destination is losing.
Did you know that the Tour de France was created over 100 years ago as a piece of content marketing? Short on stories...
Nine criteria for selecting the right people for your next influencer campaign
Online travel influencers understand the benefits they offer a destination through authentic coverage and passionate,...
What does an Instagram algorithm mean for marketers?
Instagram has announced that the platform will begin using an algorithm to prioritize content in a user’s timeline....
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