“We're not just talking about marketing and maximizing profit and the amount of tourists, but actually building...
Destination marketing strategy
Glasgow’s climate leadership: A conversation on COP26 impact
“There's movement in the right direction. We need to support that. But also I think as citizens ourselves, we have to...
The Arctic connection: Travel and climate science converge in Inuvik
"All the science is there […] how do we get that information back to the people who need it?" – Alice Wilson,...
10 million conversations: This city uses sentiment analysis to hear how its people really feel
As more travellers visit Calgary, Canada, its destination marketing organization (DMO) uses advanced new research to...
A brief history of your DMO’s role
Destination marketing is undergoing a revolutionary change. For many, mass advertising fades in relevance as...
Who’s doing niche tourism? These 5 destinations are doubling down on specific visitor passions
An experience made for everyone is often nothing special to anyone. “Why should I visit?” is one question your...
5 inspiring stories from destinations making a difference
Our team is always looking for bright lights in the destination marketing industry - the stories that keep us...
Finally, sentiment analysis lets DMOs measure word of mouth on an undreamed-of scale
A destination’s brand is made of two things: the experiences a place offers and the stories people tell about them....
The E.U.’s new data protection law hits May 25
A new set of requirements for data protection and privacy are fully enforced starting May 25. No matter where your...
Ottawa Tourism CEO: “We would become obsolete” without modern strategic planning
When Michael Crockatt joined Ottawa Tourism as President & CEO in 2016, the city was on the verge of a big moment....
Survive the Facebook algorithm and thrive with timeless destination marketing strategy
“... you can expect to see more from your friends, family and groups. As we roll this out, you'll see less public...
Working in isolation is risky. Here’s why Tourism Calgary built strategy and brand with a team-wide, collaborative process.
Destination marketers who develop strategy and brand in isolation risk not reaching their full potential. Successful...
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
