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Why wilderness is a myth: Tribal Parks Guardians and the language of respect

“Taaquuqḥłiʔin. Let us speak truthfully and act honourably. Let us learn the history of this place and its people, correcting colonial narratives like the myth of wilderness.” – Gisele Martin     For years, the travel industry has portrayed 'wilderness' as...
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Tribal Park Allies: A blueprint for ethical travel everywhere

“What is unique is that you have the ability to come to Tofino and ethically travel. I think that's something that the world can learn about and learn from. Everybody that comes here and goes to a Tribal Park Ally hotel or business, a portion of that is going to be...
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Rebuilding with purpose: Ahousaht First Nation’s stewardship-led tourism development

“It's our time right now to rebuild. And the rebuilding process, like I said, is long overdue.” – Hasheukumiss (Richard George), Ahousaht Hereditary Chief     Located just north of Načiks (Tofino), British Columbia, the Ahousaht First Nation is having a...
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CELEBRATING THOSE LEADING THE WAY TO A BETTER WORLD

Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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