frank cuypers

Virtual Forum day 3 recap: Managing your destination and supporting your tourism industry through the COVID-19 crisis

“Instead of being the promoter of your destination, you need to be the ghostwriter of your destination. The scenario planner. The one who enables and mediates. The one who fills gaps in communication. The one who leads by example. It’s time to manage your...

Watch the webinar recording: DMO Scenario Planning for COVID-19

“Everybody needs to earn their daily bread, but this is not about the bread, this is about saving the bakery. And everybody who wants to help is very welcome.” - Frank Cuypers, senior strategist at Destination Think The destination marketing industry is gathering...

The Love of Tourism: Bay of Plenty plans a future of flourishing

“Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of Tourism, her new destination plan. She stands at the forefront of destination marketing leaders calling for the tourism industry to expand its goals...

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