frank cuypers

Reimagining tourism: Will COVID-19 help DMOs conquer fear of change?

Fear is a primary barrier to making the changes that the travel industry – and your DMO – most desperately need during this double crisis. “Taking a new step, uttering a new word, is what people fear most.”  — Fyodor Dostoyevsky, Crime and Punishment The travel...
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Virtual Forum day 3 recap: Managing your destination and supporting your tourism industry through the COVID-19 crisis

“Instead of being the promoter of your destination, you need to be the ghostwriter of your destination. The scenario planner. The one who enables and mediates. The one who fills gaps in communication. The one who leads by example. It’s time to manage your...
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Watch the webinar recording: DMO Scenario Planning for COVID-19

“Everybody needs to earn their daily bread, but this is not about the bread, this is about saving the bakery. And everybody who wants to help is very welcome.” - Frank Cuypers, senior strategist at Destination Think The destination marketing industry is gathering...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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