Tourism Sentiment Index

3 actions to improve your DMO’s communication during COVID-19

In an unstable time, redefine successful communication using strategies and tactics that urge safety and responsible travel. Have you ever read War and Peace? If this pandemic was a novel, it would be a thick one. For your tourism destination, the first chapter might...

10 U.S. tourism markets ranked by online word of mouth

Data shows that, among 10 major cities, the volume of online conversations about tourism has increased by an average of 40%. This past year, our team working on Tourism Sentiment Index (TSI) has crunched enormous amounts of data – more than a billion online...

Know your visitors, focus your budget

For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going to tell everyone how great my trip was,” is long and winding. “It’s very important to understand where your target audience is in the customer...

5 ways your DMO can re-energize stakeholders with Tourism Sentiment Index

May 6, 2019 | Destination marketing strategy, Research and analysis, Topic: Measuring success

Many destination marketers are using Tourism Sentiment Index (TSI) to find out what people are saying about their...

Tourism Sentiment Index gives destinations an unbiased look in the mirror: Tourism Port Douglas & Daintree

Feb 21, 2019 | Destination marketing strategy, Research and analysis, Topic: Measuring success

Your tourism destination’s success depends greatly on perceptions. The way people think and what they say about their...

625,000,000 conversations across 100 destinations: Get the first (free) Global Tourism Sentiment Index report

Nov 29, 2018 | Destination marketing strategy, Research and analysis, Topic: Measuring success

Your destination’s reputation rises and falls based on the experiences people have and the stories they tell. But how...

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