Virtual Forum

DMO scenario planning: What are the possible futures for your destination?

The global humanitarian crisis that is the COVID-19 pandemic has pitched destination marketing organizations (DMOs) into rapid and ever-changing planning scenarios. Destination Think’s Chief Strategist William Bakker unpacked several scenarios with insights...

COVID-19 Q+A: How can my DMO engage stakeholders during a constant crisis?

One of your most critical jobs as a destination marketer is to collaborate with your stakeholders. Many destinations are in some form of lockdown, and the economic and humanitarian ramifications of the COVID-19 crisis are still unfolding, which led one Virtual Forum...

4 takeaways for your DMO’s strategic planning during COVID-19

In this moment of COVID-19 crisis, is your DMO’s strategic planning on hold? Temporarily pausing your DMO’s strategic planning to take care of urgent needs is understandable. In many places, tourism businesses are closing, travel has ceased, and DMO funding is...

Virtual Forum day 3 recap: Managing your destination and supporting your tourism industry through the COVID-19 crisis

Apr 9, 2020 | Destination marketing strategy, DMO leadership

“Instead of being the promoter of your destination, you need to be the ghostwriter of your destination. The scenario...

Virtual Forum day 2 recap: Adjusting your destination’s communications through the COVID-19 crisis

Apr 8, 2020 | Best practices and tactics, Content marketing and campaigns

“It’s the first time I can remember where everyone can relate to absolutely everyone. We’re all going through a shade...

Virtual Forum day 1 recap: Strategic planning for your destination through COVID-19 crisis

Apr 7, 2020 | Destination marketing strategy, Strategic planning

“This is your chance to stand up and make a difference, to be that leader in your industry, to support them through...

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