“It’s the first time I can remember where everyone can relate to absolutely everyone. We’re all going through a shade of the same thing, which should make this easy. But it also makes it really complicated; [… It’s] really dangerous if we don’t consider our audience properly.”  

– Steve Hanzic, Creative Director at Destination Think

Virtual Forum continued today with a second session to help DMOs navigate the COVID-19 humanitarian crisis. Destination Think’s creative director Steve Hanzic and lead content strategist Sara Raymond joined CEO Rodney Payne to share their expertise and observations about tourism communications in uncertain times.

Watch the recording below and click here to see the slide deck.

This was the second of a three-day series of sessions for destination marketers:

  • Session 1: Strategic planning for your destination through the COVID-19 crisis (Watch the presentation.)
  • Session 2: Adjusting your destination’s communications through the COVID-19 crisis
  • Session 3: Managing your destination and supporting your tourism industry through the COVID-19 crisis (Watch the presentation.)

Support for your DMO

From Bermuda to California to Campbell River, our team helps tourism destinations respond to crises and work toward recovery with poise and confidence. Speak to us to learn about our collaborative approach to strategy, communications, and creative solutions or click here to send us your RFP.


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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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