Topic: White Papers

625,000,000 conversations across 100 destinations: Get the first (free) Global Tourism Sentiment Index report

Your destination’s reputation rises and falls based on the experiences people have and the stories they tell. But how do you know exactly what people are saying? Destination marketers often measure public perception through surveys that provide useful but limited data...

3 white papers to lead your destination into the future

Destination marketing is changing quickly. Shifts in technology and consumer behaviour have forced many organizations (DMOs) to adapt or risk irrelevance. Does your destination use the best information and analysis to plan for the future? This is the place to find it....

White paper: Will international tourism offices remain relevant?

The Destination Think team is pleased to release this white paper that addresses international tourism offices: Will international tourism offices remain relevant?: Your roadmap for the future If you are reading this, you recognize that destination marketing is...

White paper: Today’s destination marketing leaders outline the future of the DMO

Dec 6, 2016 | Destination marketing strategy, Strategic planning, White papers

What if the world’s destination marketers gathered to solve tourism’s greatest challenges together? That’s exactly...

What’s the ROI of social media? Announcing the Potential on Investment (POI) Whitepaper

Jan 12, 2016 | Destination marketing strategy, Research and analysis, White papers

One of the most challenging questions for a marketer to answer is: “What’s the ROI of social media?” In order to...

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