Brand and identity

Don’t fear democracy: Learn from Vancouver’s logo woes

The City of Vancouver, Canada has been taking heat for its new wordmark design. An open letter signed by over one hundred members of the local design community has derided the “misguided process” that led to the logo’s approval. The letter represents that sector’s...

You’re not as famous as you think

You might be the king or queen of your castle. You’re passionate and creative about your destination’s branding, its unique experiences, its messaging, and the reasons why it is a fantastic place to visit. You work hard to share that message with visitors. But how far...

What would planet Earth miss if your destination didn’t exist?

It’s a difficult but important question. In an extremely competitive tourism industry, differentiation is vital as destinations envision a valuable end-to-end experience for their visitors. Frank Cuypers offered a bold vision for the future of destination marketing...

Unique partnership with National Geographic helps Pocono Mountains residents tell local stories

Dec 22, 2016 | Brand and identity

People of the Pocono Mountains know the value of tourism. One in three residents has a connection to the travel and...

What is Place DNA®? Here’s your essential reading list

Dec 20, 2016 | Brand and identity, Topic: Place DNA®

Destination marketers need to understand the different types of value that a place can offer. This understanding...

Destinations: Beware the better mousetrap fallacy

Dec 16, 2016 | Brand and identity

“Build a better mousetrap, and the world will beat a path to your door.” This quote attributed to the American poet...

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