Being a successful city destination requires vigilance. While Melbourne, Australia, is a popular place, competition is...

Jul 14, 2022 | Destination marketing strategy, Research and analysis
Being a successful city destination requires vigilance. While Melbourne, Australia, is a popular place, competition is...
Jul 7, 2022 | Destination marketing strategy, Research and analysis
South African Tourism is charting its way through the impacts of the pandemic, using Tourism Sentiment Index to...
Jun 16, 2022 | Brand and identity, Destination marketing strategy, Research and analysis, Strategic planning, Visitor experience
The success of your destination hinges on the way people feel about travelling there. Visitor sentiment directly...
Feb 9, 2021
Coined by our Chief Strategist, William Bakker, passionography is the study of people who share an interest in a...
Dec 4, 2020
COVID-19-related regulations are probably causing your destination's travel markets to change. But are your newest...
Aug 12, 2020
Reduce tourism leakage with long-term strategic goals and new success metrics. When tourism revenue is funnelled...
Jul 31, 2020
How much tourism revenue stays in your community? Tourism, at its best, can make an immensely positive impact on your...
May 13, 2020
The COVID-19 crisis places many destination marketing organizations (DMOs) in a new and precarious position. Amid...
Jul 2, 2019
Data shows that, among 10 major cities, the volume of online conversations about tourism has increased by an average...
May 6, 2019
Many destination marketers are using Tourism Sentiment Index (TSI) to find out what people are saying about their...
Feb 21, 2019
Your tourism destination’s success depends greatly on perceptions. The way people think and what they say about their...
Nov 29, 2018
Your destination’s reputation rises and falls based on the experiences people have and the stories they tell. But how...
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