Destination marketing strategy

Electrifying change: Queenstown as a testbed for rapid decarbonization

“The electrification of tourism is not only great for decarbonization, but it still can stimulate a whole lot of more money flowing back to the communities.” — Rod Drury  At a time when governments and local bodies often struggle to fund essential and sustainable...

Serving communities: How tourism can create more equitable destinations

“There are plenty of examples out there where tourism is actually promoting equity and really helping the wider community, not just those who are actively involved in tourism.” — Ben Lynam Too often, tourism revenue is concentrated in the hands of a few, while the...

How The Travel Corporation accelerates real decarbonization through insetting

“Your suite of tactics that you are going to apply to the carbon crisis is going to be unique to your business.” — Shannon Guihan How can your travel business make a substantial impact through climate action? The Travel Corporation’s innovative Carbon Fund offers a...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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