Destination marketing strategy

What South Australia’s bushfire response can teach DMOs facing a crisis

South Australia entered 2020 in crisis mode. Bushfires brought severe devastation across the state and many other parts of Australia, threatening lives, homes and livelihoods. Kangaroo Island – a popular destination within South Australia known for nature reserves and...

Fearing fallout from a media interview? 5 DMO do’s and don’ts

Media interviews reward the prepared. Use these tips to ace your DMO’s next media appearance.  With today’s rapid and often volatile news cycle, the risks and anxieties of being misrepresented in the media, despite your best intentions, are real. The good news...

What can your destination do about tourism leakage?

Reduce tourism leakage with long-term strategic goals and new success metrics. When tourism revenue is funnelled to outside economies, the knock-on effects in your destination are widespread. Tourism leakage leads to problems like fewer job opportunities for...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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