Strategic planning

Reimagining tourism: Will COVID-19 help DMOs conquer fear of change?

Fear is a primary barrier to making the changes that the travel industry – and your DMO – most desperately need during this double crisis. “Taking a new step, uttering a new word, is what people fear most.”  — Fyodor Dostoyevsky, Crime and Punishment The travel...
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Reimagine what tourism and travel can become: Phase 3 of 3

Reimagining tourism and travel requires destination marketing organizations (DMOs) to radically accept the world as it is, not as it was. The desire to return to the way things were is understandable but untenable for our planet and for the wellbeing of all people....
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Why symbolic actions matter when no one knows how COVID-19 will unfold

“How you conduct yourself during a crisis leaves a lasting impression.” Sarah Prud’homme, Senior Strategic Consultant at Destination Think The symbolic actions you take during a crisis will shape how people perceive your destination. Sometimes destination...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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