Try this simple thought experiment. If you could only choose one, would you rather have: a) 1,000,000 followers...
Perpetual advocacy: See how Campbell River guides visitors through 6 stages of the customer journey
As you read this, people are boarding planes, trains, or taxicabs to visit your destination. Why are they travelling?...
90% engagement? Passionate kiteboarders show what’s truly possible in winter Bermuda campaign
There are nice vacations, and then there are life-altering trips that you can’t resist because they activate your...
Why you can’t depend on viral stories to achieve your DMO’s goals
500,000 people saw this viral dolphin story on Facebook, but did it help the DMOs? Let’s be honest. Some days, we...
3 content marketing trends to take your DMO into 2019
Don’t worry, this isn’t another list of New Year’s resolutions. But times are changing. Since our business is 100%...
Why the hero-hub-hygiene content marketing strategy still wins for DMOs
Every organization needs an easily understood content strategy to act as a roadmap for always-on activity and broader...
Why emoji are a 🎁 for your DMO’s content marketing
Jing Ge is a postdoctoral research fellow in the Anthropology Department and Co-Chair of the Tourism Studies Working...
Engagement benchmarks: How does your destination compare?
You’ve just received your DMO’s quarterly marketing report. Flipping through the deck, you see that your social media...
Sparking genuine word-of-mouth promotion is always a best practice
“If you talked to people the way advertising talked to people, they’d punch you in the face.” - Hugh MacLeod Hugh’s...
8 retro tourism brochures reveal 7 lessons and new roles for destination marketing
For decades, destination marketing organizations (DMOs) were among the few essential sources of vital, up-to-date...
How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields
Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion...
2 content marketing principles that transcend algorithms and boost word of mouth
BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
