Content marketing and campaigns

Safety and empathy: 10+ DMO communications tips for 2020

Not sure what your DMO should say today? Take inspiration from these ideas and examples.  Confident, timely communication is a major challenge for destination marketers during the pandemic. We’ve heard this from many of you in our DMO support group on Facebook and...

3 actions to improve your DMO’s communication during COVID-19

In an unstable time, redefine successful communication using strategies and tactics that urge safety and responsible travel. Have you ever read War and Peace? If this pandemic was a novel, it would be a thick one. For your tourism destination, the first chapter might...

How your destination can promote safety during a tourism restart

“Promoting safe travel is so important because no one wants the tourism industry to be responsible for a second wave of infection and illness.” – William Bakker, Chief Strategist at Destination Think  As your destination progresses towards a tourism restart,...

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