Content marketing and campaigns

Enter the Content Cave to help your stories connect

Content marketing is as old as storytelling; in other words, it’s ancient. Storytelling mediums have evolved from cave paintings, to printed books, to Snapchat stories, to virtual reality, but the human need for compelling stories (i.e. content) remains constant. The...

An insider look at how to work with influencers

The traditional role of the travel journalist is changing faster than your PR agency can get an influencer on a plane. As destinations transition to digital-first marketing, influencer trips are becoming ever more common. Your DMO is likely already working with...

Win your destination’s content marketing battle: Webinar recording and highlights

“Content marketing isn’t convincing people that they need what you have. Content marketing is informing the right people that you have what they need.” Looking for better results from your content marketing? Marketing Manager John Freeman gave a webinar presentation...

How Holland builds and executes its social media strategy: Tips for destinations of any size

Jan 31, 2017 | Content marketing and campaigns, Tips from destinations

Ever wonder how other destinations do it? During Destination Think's 2015 Social Media Tourism Symposium in Amsterdam,...

4 tips for building a fluid and dynamic media strategy

Jan 24, 2017 | Best practices and tactics, Content marketing and campaigns

Not too long ago, marketers would typically set their annual media strategy in stone. They could research, plan and...

Iconosquare’s advanced media search: Game changer for Instagram curation and engagement?

Jan 12, 2017 | Best practices and tactics, Content marketing and campaigns

Did you know that more than 95 million photos and videos are shared on Instagram every day? That can make searching...

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