Tips from destinations

An insider look at how to work with influencers

The traditional role of the travel journalist is changing faster than your PR agency can get an influencer on a plane. As destinations transition to digital-first marketing, influencer trips are becoming ever more common. Your DMO is likely already working with...

How Holland builds and executes its social media strategy: Tips for destinations of any size

Ever wonder how other destinations do it? During Destination Think's 2015 Social Media Tourism Symposium in Amsterdam, Tessa Dirks from NBTC Holland Marketing outlined her day-to-day challenges and triumphs as the organization’s international Social Media Manager....

Learn about San Francisco Travel’s always-on approach to content marketing

It can be easy for any organization to become siloed and lose sight of its goals. Dan Rosenbaum, Senior Manager of Content and Social Media Marketing, faced exactly this challenge with his team at San Francisco Travel (SFT) in 2013. At that time, the team’s primary...

3 ways to use social media to successfully connect with potential visitors

Nov 29, 2016 | Content marketing and campaigns, Tips from destinations

Conversations and content shared on social media can play a crucial role in inspiring would-be visitors to finally...

4 ways Chinese DMOs use Weibo to humanize their brands

Nov 18, 2016 | Content marketing and campaigns, Tips from destinations

Dr. Jing Ge, PhD, is a research scientist at the Laboratory for Intelligent Systems in Tourism, U.S. She has studied...

Lessons from a digital and social-oriented organization

Nov 11, 2016 | Content marketing and campaigns, Tips from destinations

What can we learn from a destination marketing organization (DMO) that was able to start afresh? Formed in 2014,...

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