Destination marketing strategy

Building tourism’s circular economy in Friesland

“If you only focus on material flows and make that excellent, and don't think about biodiversity or energy or people who are living there, you're creating the next problem.” – Hanneke Schmeink, Circular Friesland Association.   In recent years, circular economies...

Beyond overtourism: How Amsterdam defines visitors of value

“We're not a quality police. We're not saying, you're right, you're wrong. We're an open and tolerant city and that's why we say everybody is welcome to the city if you add something to the livability or the quality of life of residents.” –  Geerte Udo, Director at...

The flight towards sustainability: Behind the scenes at KLM

“I think it is especially important that people that care for the environment, that care for this planet, are working in an industry like this, because this is the place where you can make a change.” – Hedwig Sietsma of KLM Royal Dutch Airlines   The skies, once...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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