“I think it is especially important that people that care for the environment, that care for this planet, are working...
Technology and innovation
Electrifying change: Queenstown as a testbed for rapid decarbonization
This World Tourism Day, join us for 24 Hours of Travel Innovation
The next exponential solution? AirMiners and carbon removal
The future of travel is in Queenstown Lakes
May 19, 2023 | Destination marketing strategy, Technology and innovation
“I'm seeing a rise in community groups trying to gather to deal with systematic challenges.” – Trent Yeo, Executive...
Who’s guiding travel and tourism to a more responsible, decarbonized future? A growing list
May 31, 2021 | Destination marketing strategy, Technology and innovation, Topic: Sustainable tourism
These organizations are taking action toward decarbonization and responsible tourism amid climate disruption and...
Two sides of the same coin? The sharing economy and the future of the DMO
Oct 31, 2016
Does your destination marketing organization (DMO) have a relevant vision for its role when it comes to tourism...
Tel Aviv’s hi-tech “Smart Tourism Initiative” inspires collaboration through technology
Sep 23, 2016
For Tel Aviv, technological innovation is at the heart of a destination-wide strategy aimed at creating a seamless...
Don’t fall into a technology sinkhole
Sep 6, 2016
What’s a DMO sinkhole? A DMO sinkhole is a single priority that ends up consuming a disproportionate amount of time...
Why a vibrant future for destination marketing means innovating together
Aug 31, 2016
Amid all the changes and disruption to tourism caused by technology, who’s keeping track of the bigger picture?...
4 outdated destination marketing ideas that need to die
Aug 17, 2016
It’s time to bust some destination marketing myths. As consumer behaviour evolves, older models for promoting a...
Destinations, technology and storytelling: Google’s “Beyond the Map” gives users an immersive Rio experience
Aug 8, 2016
Can you truly explore a destination through the internet? Having mapped the world with Google Earth and dabbled in...
Insights for destinations: Mary Meeker’s 2016 Internet Trends Report
Jul 29, 2016
Mary Meeker’s Internet Trends Report is one of the tech industry’s most highly anticipated annual presentations,...
What destinations should know about Pokémon GO
Jul 22, 2016
Caution: A Charmander or a Blastoise may be hiding in your visitor centre! If you’re not sure what that means yet,...
How should destinations respond to Airbnb and the sharing economy?
Jun 27, 2016
As more people participate in the new sharing economy, companies like Airbnb, Inc., VRBO and Wimdu are disrupting the...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.