OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
Whether through a robust marketing strategy, an all-inclusive place brand, an award-winning piece of creative or just a really smart execution, Destination Think’s global network of offices is united by one purpose, to help ensure the tourism industry’s actions lead to a better future for everyone. This idea has motivated us for over a decade and has never been more relevant in today’s complex reality.
COVID-19
A WORLD OF FORESIGHT
Since the onset of COVID-19, our team has been working around the clock to help places all over the world with mitigation and recovery strategies, scenario planning, agile creative platforms and always-on communications. Our global roster of clients continues to allow us to respond with unparalleled foresight into behavioral patterns, effective tactics and creative solutions. The majority of our COVID-19 recovery work is rolling out now, but please contact us if you want to chat or visit our industry support initiative, which is full of the tools and support you need to get started.
STRATEGY :: COPENHAGEN
THE BEGINNING OF LOCALHOOD
The world-famous four-year plan saw residents and travellers co-create the tourism destination and shape its development to make Copenhagen a better place to live for all.
BRAND :: THE WHITSUNDAYS
ENOUGH HEART TO GO AROUND
A customizable brand platform that created a signature heart for all of the Whitsundays to make their own. Starting from the heart of the Great Barrier Reef extending to the wonders of the often forgotten regions.
CREATIVE :: VICTORIA BC
RE-SETTING THE PACE
An innovative, hyper contextual campaign platform transformed a negative local sentiment into a cultural superpower. A remedy to the harried pace that shaped the lives of travellers in our target market.
CREATIVE NICHE :: BERMUDA
LEVELLING UP THE PLAYING FIELD
A niche campaign platform that not only made Bermuda famous for winter, it also took steps to remedy the under-representation and negative portrayal of professional female kitesurfers.
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
3 white papers to lead your destination into the future
Destination marketing is changing quickly. Shifts in technology and consumer behaviour have forced many organizations...
White paper: Will international tourism offices remain relevant?
The Destination Think team is pleased to release this white paper that addresses international tourism offices: Will...
Help travellers choose your destination with eye-popping visual content
Step out of your destination marketing shoes and into those of a traveller. Have you ever paused to think about how...
Tread carefully: Our critique of the DestinationNEXT 2017 Futures Study Update report
Earlier this year, Destination Think’s Chief Strategist, William Bakker, was a member of the advisory panel for the...
Fight your DMO’s identity crisis with Place DNA®
Who do you think you are and why does it matter? In the contemporary destination marketing landscape, the best...
Essential reading list: Leading the industry
As the travel consumer evolves and the industry battles to keep up, the DMO must shed its traditional role as chief...
What does the ideal DMO look like?
The role, identity, and purpose of the DMO is always under scrutiny in our rapidly changing industry. Pressing reset,...
RTO4’s unique destination marketing approach
Back in 2014, Destination Think worked closely with Regional Tourism Organization Four Inc. for the Province of...
Resident backlash and anti-tourist sentiment: a running list
It’s no secret that visitor overcrowding and the effects of mass tourism have lead to outcry that popular destinations...