OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
OUR EXPERTISE
OUR INDUSTRY HAS THE POTENTIAL TO LEAD CHANGE THAT THE WORLD NEEDS MOST
Travel, and the people who work within the tourism industry, have always held a key role in exporting ideas that can transform places, people, and the planet. That’s why we’ve been using the storytelling skills we’ve been refining for more than a decade to amplify the voices of the destinations and leaders driving real change within their communities through incredible innovations.

WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.

3 recovery phases for your destination and DMO: Mitigate, restart, reimagine
Your organization’s path through the COVID-19 crisis will cross three stages: mitigating the impact, restarting local...
Your DMO’s role in the slow-motion tourism restart
Believe it or not, it’s been a month since Virtual Forum, when many destination marketers gathered to discuss the...
Community leadership: 4 ways your DMO can rise to the moment
“Being an industry leader means being a community leader. Destinations are places where people work and live. There is...
4 guiding principles for DMO communication during COVID-19
Before travel restrictions are lessened globally, many in the tourism industry are asking about how to appropriately...
DMO communication in uncertain times: Responses to COVID-19
Is your destination’s communication strategy suitable for the COVID-19 crisis? Marketing a destination has never...
Beyond COVID-19: Strategic thinking to prepare your DMO for the future
As news updates and official advisories continue to evolve, it might feel overwhelming for your destination marketing...
DMO scenario planning: What are the possible futures for your destination?
The global humanitarian crisis that is the COVID-19 pandemic has pitched destination marketing organizations (DMOs)...
COVID-19 Q+A: How can my DMO engage stakeholders during a constant crisis?
One of your most critical jobs as a destination marketer is to collaborate with your stakeholders. Many destinations...
4 takeaways for your DMO’s strategic planning during COVID-19
In this moment of COVID-19 crisis, is your DMO’s strategic planning on hold? Temporarily pausing your DMO’s...