Topic: Shareable experiences

Conservation inspires unique tourism experience in Bay of Plenty: Whakatāne’s Kiwi Wandering Trail

And 3 DMO lessons from experience development in Bay of Plenty For New Zealand’s Bay of Plenty region, tourism is about more than economic growth; it means striving for a better quality of life. To this end, Tourism Bay of Plenty has a bold, 10-year destination...

Go niche or your visitors will go home.

Many marketers’ intuitions urge them to go bigger, reach more people, get larger exposure and become more famous. This gives many destination marketers a (perfectly natural) mortal fear that focusing and reducing the size of their marketing audience is a dangerous...

Whale watching and Wi-Fi: Why building the right infrastructure makes a tourism experience more socialgenic

Destinations and tourism businesses benefit greatly from peer-to-peer promotion and operators in the know prompt it from their guests wherever possible by creating “socialgenic” experiences. Need a refresher? Social + Genic = Socialgenic: That which produces or causes...

The real value of kissing a fish: how rituals help to make tourism experiences memorable

Sep 14, 2016 | Topic: Shareable experiences, Visitor experience

You simply have to experience this when you visit. Why? Well... you just do. Be it kissing the Blarney Stone in...

Boost word of mouth with remarkable mementos

Aug 19, 2016 | Topic: Shareable experiences, Visitor experience

Today’s travellers are the primary storytellers of the destinations they visit. For this reason, destinations and...

Destinations are shifting to digital-first marketing to improve word-of-mouth promotion

Jun 16, 2016 | Destination marketing strategy, Strategic planning, Topic: Shareable experiences

The destination marketing world is changing as consumers use technology to share their experiences online through word...

How destinations can increase word-of-mouth promotion by designing socialgenic experiences

Jun 9, 2016

Recognizing that visitors are social and that travel-bragging is a primary motivator for travel, modern destinations...

4 changes that shape the future for destination marketers

May 3, 2016

What are some of the most important paradigm shifts for today’s destination marketing organizations (DMOs)?...

Why destination marketing organizations need to become experts at visitor engagement

Apr 13, 2016

Digital technology and online platforms have disrupted the communication landscape. As a result, promotion through...

The Four Ps of Marketing for destinations

Apr 13, 2016

Too many destination marketers confuse “advertising,” “promotion” and “marketing.” Don’t be one of them. Getting the...

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