Topic: Shareable experiences

The real value of kissing a fish: how rituals help to make tourism experiences memorable

You simply have to experience this when you visit. Why? Well... you just do. Be it kissing the Blarney Stone in Ireland, or kissing a cod during a Newfoundland, Canada screech-in, some activities seem mandatory when visiting certain destinations. When you really think...
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Boost word of mouth with remarkable mementos

Today’s travellers are the primary storytellers of the destinations they visit. For this reason, destinations and their tourism businesses need to focus on product as the starting point for both owned and earned promotion. Experiences and products that are socialgenic...
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Destinations are shifting to digital-first marketing to improve word-of-mouth promotion

The destination marketing world is changing as consumers use technology to share their experiences online through word of mouth, and organizations are trying to adjust to the shift. This 2003 quote from Harvard Business Review remains relevant today: “...the only path...
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