You’ve just received your DMO’s quarterly marketing report. Flipping through the deck, you see that your social media...
Content marketing and campaigns
Sparking genuine word-of-mouth promotion is always a best practice
“If you talked to people the way advertising talked to people, they’d punch you in the face.” - Hugh MacLeod Hugh’s...
8 retro tourism brochures reveal 7 lessons and new roles for destination marketing
For decades, destination marketing organizations (DMOs) were among the few essential sources of vital, up-to-date...
Twitter Engage could help DMOs better understand their audiences
A new tool for content creators has entered the arena. On June 21, Twitter launched Twitter Engage, a new iOS app...
Connecting with communities: Amsterdam Marketing’s approach to using emotion in social content
What makes a community tick? During a presentation at a Social Media Tourism Symposium event in Amsterdam, Colleen...
What recent Instagram changes mean for your destination and its operators
Over the past few months, Instagram has been making dramatic changes to its photo sharing app and the way your...
4 ways the Olympic Games can help your destination compete online
The 2016 Olympic Games in Rio is more than an athletic competition - it’s shaping up to be the largest social media...
How Whistler Blackcomb uses Snapchat, plus key tips for destinations
While travel writers and Instagram influencers feverishly embrace Snapchat for its compelling visuals and real-time...
Tennessee ads use mass customization to target visitors based on interests
What do marketers mean when they talk about mass customization and why does it matter? What could you do differently...
Your content manager is your DMO’s most important hire
Content managers or community managers (CMs) have an enormous effect on the success of your marketing efforts....
Case Study: How Toerisme Gelderland shifted to consumer engagement by focusing on a niche experience
What if you could explore an entire province by bicycle – including a trail system the length of Chile – with the help...
Incremental gains: If your content manager isn’t making them, your destination is losing.
Did you know that the Tour de France was created over 100 years ago as a piece of content marketing? Short on stories...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
