"There remains enormous potential within the travel industry and the act of travel itself to build a more just,...
Destination marketing strategy
A toast to tourism resiliency: How Parksville Qualicum Beach DMO cares for community through crisis
"Being a tight-knit, small community […] Not only are these people stakeholders and colleagues, but they're friends....
Who’s guiding travel and tourism to a more responsible, decarbonized future? A growing list
These organizations are taking action toward decarbonization and responsible tourism amid climate disruption and...
The Four Ps of Marketing for destinations
Too many destination marketers confuse “advertising,” “promotion” and “marketing.” Don’t be one of them. Getting the...
Simple tools for learning about your visitor experience
How can your destination truly understand what its visitors are going through? Use an “upvoting” site to take the...
What’s the ROI of social media? Announcing the Potential on Investment (POI) Whitepaper
One of the most challenging questions for a marketer to answer is: “What’s the ROI of social media?” In order to...
The Destination Management and Marketing Model part 8: Conversation Starters
We're living in a time of extreme word-of-mouth. Get people talking and they'll do the marketing for you. And people...
The Destination Management and Marketing Model part 7: Channels
We've arrived at channels, the last of the main sections within our destination management model. Channels serve as a...
The Destination Management and Marketing Model part 6: Storytellers
On the internet, anyone can be a publisher. And in social media, everyone can publish their stories...and many of us...
The Destination Management and Marketing Model part 5: Target Audience
An important part of any marketing strategy is to define and understand your target audience. Who are you trying to...
The Destination Management and Marketing Model part 4: Experiences
In our last post we identified that storytelling is a central component of destination marketing. In this post,...
The Destination Management and Marketing Model part 3: Storytelling
We put storytelling at the centre of our Destination Marketing and Management Model. We’ve done this for a reason....
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
