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World’s most sustainable city? Copenhagen and its impact on travellers

“There is an advantage of being the first, but it's also a responsibility sometimes to be the first, or to be the one of the first, and to put up ambitions higher than everybody else.” – Mikkel Aarø-Hansen     Copenhagen is often considered the most...
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Capital of the future? Valencia leaps ahead with sustainable ambitions

“And at the end, this is the best selling proposal that you can have, because the people, they say, well, this is the best city to live in. I want to be there, I want to share it. And this is what we tell the visitors.” – Miguel Angel Perez, Brand & Markets...
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Fjords to fortune: How Oslo’s sustainable tourism is shaping Norway’s economic future

“We're not just talking about marketing and maximizing profit and the amount of tourists, but actually building alliances and seeing how building Oslo as a tourist destination actually can contribute to a more sustainable future.” – Anne-Signe Fagereng, Director of...
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CELEBRATING THOSE LEADING THE WAY TO A BETTER WORLD

Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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