One of your most critical jobs as a destination marketer is to collaborate with your stakeholders. Many destinations...
william bakker
4 takeaways for your DMO’s strategic planning during COVID-19
In this moment of COVID-19 crisis, is your DMO’s strategic planning on hold? Temporarily pausing your DMO’s...
Virtual Forum day 1 recap: Strategic planning for your destination through COVID-19 crisis
“This is your chance to stand up and make a difference, to be that leader in your industry, to support them through...
Case study: How Campbell River rebranded itself from the inside out
Successful destination branding stems from the identity of the people who make a place what it is. Over time, people...
Survive the Facebook algorithm and thrive with timeless destination marketing strategy
“... you can expect to see more from your friends, family and groups. As we roll this out, you'll see less public...
Destination Think is poised to lead destination marketing in Campbell River with long-term strategic plan
Destination Think is pleased to announce a partnership with the City of Campbell River in British Columbia, Canada....
Airbnb adds Experiences to its sharing economy platform
In Q4 2016, Airbnb took a giant leap into new tourism territory by announcing Experiences, a new platform that turns...
How do your residents feel about tourism? Visit Flanders studies local perceptions of carrying capacity
Visit Flanders is taking resident opinions about tourism seriously. The Belgian destination management organization...
Copenhagen declares “The End of Tourism as We Know It” in 4-year destination strategy
Wonderful Copenhagen has just announced the destination strategy that will lead it through 2020 and beyond. Written in...
What does the “M” of DMO mean for your destination?
“DMO” typically stands for “Destination marketing organization,” which has often been understood, in practice, to mean...
#RainyDayShakespeare: Stratford, Ontario expresses its Place DNA® to enhance the visitor experience
Today’s tourism destinations are starting to understand the importance of defining their Place DNA®. What does this...
Don’t fall into a technology sinkhole
What’s a DMO sinkhole? A DMO sinkhole is a single priority that ends up consuming a disproportionate amount of time...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
