“This is your chance to stand up and make a difference, to be that leader in your industry, to support them through crisis.”– William Bakker, Chief Strategist at Destination Think
Destination Think Virtual Forum began today with a presentation on strategic planning for uncertain times led by our Chief Strategist William Bakker. William unpacked a critical and pressing topic for destination marketing organization (DMO) leadership: data collection, analysis, and scenario development through the COVID-19 pandemic.
He also answered crowdsourced questions along with Destination Think’s CEO Rodney Payne.
Watch the 90-minute recording below and see the slide deck for reference.
This was the first of a three-day series of sessions designed to support destination marketers through the challenges our industry faces in light of COVID-19.
- Session 1: Strategic planning for your destination through the COVID-19 crisis
- Session 2: Adjusting your destination’s communications through the COVID-19 crisis (Watch the presentation.)
- Session 3: Managing your destination and supporting your tourism industry through the COVID-19 crisis (Watch the presentation.)
All sessions are at full capacity, but we will provide recordings when they are available.
What can you do next? Join the new COVID-19 Network for DMOs
In today’s talk, CEO Rodney Payne revealed a new support initiative to help destinations through the COVID-19 crisis. The COVID-19 Network will provide destination marketers with insights, data, resources and support groups as we journey through this time together.
Then, gather at our COVID-19 Facebook group for DMOs to connect with hundreds of destination marketers, tourism experts, and passionate advocates for communities worldwide.