Virtual Forum

Reimagine what tourism and travel can become: Phase 3 of 3

Reimagining tourism and travel requires destination marketing organizations (DMOs) to radically accept the world as it is, not as it was. The desire to return to the way things were is understandable but untenable for our planet and for the wellbeing of all people....

Why symbolic actions matter when no one knows how COVID-19 will unfold

“How you conduct yourself during a crisis leaves a lasting impression.” Sarah Prud’homme, Senior Strategic Consultant at Destination Think The symbolic actions you take during a crisis will shape how people perceive your destination. Sometimes destination...

Mitigate COVID-19’s impact on your destination: Phase 1 of 3

The COVID-19 crisis places many destination marketing organizations (DMOs) in a new and precarious position. Amid widespread uncertainty, economic freefall and rising unemployment, your DMO has a crucial role to play in alleviating some of the pandemic’s worst...

4 guiding principles for DMO communication during COVID-19

May 1, 2020 | Best practices and tactics, Content marketing and campaigns

Before travel restrictions are lessened globally, many in the tourism industry are asking about how to appropriately...

Beyond COVID-19: Strategic thinking to prepare your DMO for the future

Apr 29, 2020 | Destination marketing strategy, Strategic planning

As news updates and official advisories continue to evolve, it might feel overwhelming for your destination marketing...

DMO scenario planning: What are the possible futures for your destination?

Apr 23, 2020 | Destination marketing strategy, Strategic planning

The global humanitarian crisis that is the COVID-19 pandemic has pitched destination marketing organizations (DMOs)...

COVID-19 Q+A: How can my DMO engage stakeholders during a constant crisis?

Apr 21, 2020

One of your most critical jobs as a destination marketer is to collaborate with your stakeholders. Many destinations...

4 takeaways for your DMO’s strategic planning during COVID-19

Apr 17, 2020

In this moment of COVID-19 crisis, is your DMO’s strategic planning on hold? Temporarily pausing your DMO’s...

Virtual Forum day 3 recap: Managing your destination and supporting your tourism industry through the COVID-19 crisis

Apr 9, 2020

“Instead of being the promoter of your destination, you need to be the ghostwriter of your destination. The scenario...

Virtual Forum day 2 recap: Adjusting your destination’s communications through the COVID-19 crisis

Apr 8, 2020

“It’s the first time I can remember where everyone can relate to absolutely everyone. We’re all going through a shade...

Virtual Forum day 1 recap: Strategic planning for your destination through COVID-19 crisis

Apr 7, 2020

“This is your chance to stand up and make a difference, to be that leader in your industry, to support them through...

Join Virtual Forum for DMOs on COVID-19 from April 7-9, 2020

Apr 3, 2020

Different times call for different methods. And this is a time unlike any other we have witnessed. Our team at...

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